Travel as a pretext to the encounter

Discover journeys tailored to your purpose

Invitation

To change the way of traveling.

The idea of Silarwa is radically ambitious: It is about breaking definitively with mass tourism where one goes from place to place without truly meeting anyone, to finally leave a country without having really known it. Our goal is not to make you "visit" Tunisia, but to make you live it from the inside. For that, we take the time to sit down, to meet, to listen, and to share.

Our concept feeds on a powerful heritage specific to the Arab-Muslim world: the Dhiyafa. It is the physical representation of the art of hosting. It is pure hospitality, the one where the door is opened to you as if you were part of the family and where you are offered a sense of belonging, security, morality, and benevolence. With Silarwa, you are no longer a tourist, you become a Guest again.

Gastronomy as a universal language.

One of our founding pillars is culinary discovery. Cooking is our pretext for cultural immersion. Everything plays out through meals prepared side by side with the locals, gestures that are passed down, and stories that are told around the table. Everything starts there: a shared dish and a conversation that transform a simple moment into an imperishable memory.

Welcoming for us is a sacred commitment based on a relationship of equals between the host and the guest. At Silarwa, our success will never be measured in KPIs, but in shared laughter, shed tears, and the truth of feelings.

The Founder Story

The Evidence of a Return to the Roots

Born in Paris and having spent her childhood in Gabès in the south of Tunisia, our founder Nour has navigated her whole life between two worlds.

After settling her bags in Europe at the age of 15, she joined the Tech sphere at LinkedIn in Dublin in 2022. It is thanks to the opportunity to work remotely from Tunisia that she rediscovers her country with a fresh eye and faces an under-exploited millennial terroir.

The spark happened in 2023. During an immersive trip with her mother through Aïn Draham, Zaghouan, and Djerba, the realization is striking: the true potential of Tunisia does not correspond in any way to the model sold for decades. In 2024, she decides to bring along expatriate colleagues to validate her intuition. The feedback is unanimous: Tunisia is full of territories where the culture has remained raw and intact.

Between two returns to her roots, Nour continues to explore the world with the same obsession for immersion: the Philippines, Uzbekistan, the Algerian desert, Lebanon, or even Oman. Each of these expeditions forges and consolidates the spirit of what Silarwa will become.

In 2025, during a 3-week solo trip in total immersion in her native country, the evidence becomes clear. "Houses are opened to me, bread is shared with me, and I discover an exceptional people, full of resilience and a natural sense of sharing".

Silarwa is officially born in August 2025. With a single and unique reason for being: one people, one culture.

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Our Purpose

Rehabilitate, Connect, Impact

Silarwa is a cultural and economic rehabilitation project that uses travel as its main tool.

Since the 60s, Tunisia has made the choice to develop mass tourism by selling a raw product: the sun, the beach, and the desert. This deliberate choice not to promote its culture has had profound consequences: the image of Tunisia internationally is not the best, sometimes becoming abroad the symbol of "cheap and poorly made". Which ended up impacting a whole part of the local cultural economy like craftsmanship.

Our mission is to break this cycle by relying on three pillars of impact:

Change the international narrative

We attract travelers in search of meaning to give back visibility, value, and pride to our forgotten territories. We want to reveal to the world the excellence and refinement of the Tunisian heritage.

Create direct economic impact

Unlike the classic model where the value flees abroad, the Silarwa model reinjects the money directly into the real economy (artisans, farmers, guesthouses). Our travelers sit at the table of those who bring the country to life.

The Silarwa commitment

Hospitality is a gift that must trickle down. That is why we have established a duty of contribution: 2.5% of our profits are systematically redistributed into concrete local projects focused on the preservation of craftsmanship and ecology.